There are many films that discuss the field that is marketing. One such film is 'Rocket Singh: Salesman of the Year'. Although it is a commercial film, it imparts many lessons during the course of the film. Directed by Shimit Amin and starring Ranbir Kapoor as Harpreet Singh Bedi, these movies portray the various turmoils that a salesperson has to go through before settling down at work. An extremely underrated film, it surprises you with some valuable life lessons.
"Tune yeh kaise kiya yaar?" "Thodi conversation, persuasion, aur negotiation." (Translation: "How did you do this man?" "With a little bit of conversation, persuasion, and negotiation.") This is what Harpreet's (Ranbir Kapoor) character is asked when he convinces the DJ to stay a little longer. This is the moment when he decides to become a salesperson. But, the world of sales and marketing is not as glittery and easy as Harpreet thinks it would be. Right from the moment, he steps foot in the company to join as a salesperson, he is tortured both physically and mentally. His life is made a living hell just because he tries to be honest in the business.
Some of the challenges that salespersons face are:
1. Anxiety: Pressure and anxiety go unsaid along with the job. The constant pressure to cross the targets, get orders, and reach the goal is very pressurizing. This movie has perfectly portrayed the stress that a salesperson goes through prior to securing a sale. They behave like dogs that have marked their own territory. People even say things like, "Agar meri sales churayi na, to teri waat dalungi." (Translation: "If you steal my sale, then I'll finish you.")
2. Gaining Commitments: Harpreet doesn't become ready to offer a bribe to a prospective client when he asks for it. This mistake, although he was just being true to his work, lands him in big trouble. We can see that salespersons have a hard time getting commitments from clients. While some need crooked tactics to promise the sale, others need honest and sincere service.
3. Facing Rejections: From his first day at work, Harpreet is pushed around. Nobody is interested in knowing what his skills and strengths are and an honest mistake ends up in him sitting at his desk attending cold calls. If you plan on being a salesperson, You have to be ready to face rejection. Be it from the employees, clients, or colleagues, you may have to face rejection from all walks of life.
While promising a sale, you have to be mindful of the fact that the customer is king. You can't promise the customer one thing and then not give it to them. When Harpreet starts his own company, 'Rocket Sales Corporation', the one thing that he insists on is client satisfaction. He wants the client to receive what they promise the client that they would get. We can see that while AYX Corporation did have a strong sales record, all of their clients had complaints about their service. What we have to understand is that while rushing to make your sales and finish the target, customer preference matters. A lot.
The short and long-term impacts are best understood through the sales techniques that AYX uses. When we are initially introduced to their sales manager, Nitin, he is a shrewd guy who bribes the security to get the information he needs. He uses cunning tactics to secure the clients he pushes for. Although these tactics prove to be great, when Rocket Sales Corporation enters the market, They realize all their techniques have become 'history'. Rocket Sales uses long-term sales techniques like a 2-year free warranty, 24-hour service, etc. to attract the clients. The inference here is that while crooked sales techniques are awesome for the short run, it is not a plausible method to follow in the long run.
"Risk toh Spiderman ko bhi lena padta hai, main to phir bhi salesman hoon." (Translation: "Even Spiderman has to take risks and I am just a salesman.") A dialogue that is repeated several times in the movie, it just stresses on the fact that no matter what your occupation is, you will have to take risks. Nothing will ever come easy to you. You will have to take risks, fight for it, and then earn it.
No comments:
Post a Comment